The positioning tool

Your positioning
is probably wrong.

"Most founders don't have a positioning problem. They have a thinking problem. Clarity is your unfair advantage."

✦ 3 free brand breakdowns — no signup, no credit card

3 free runs per device. After that, use your own Anthropic API key — free to get at console.anthropic.com.

Or see live examples — no signup needed
🏢
Apollo.io
B2B SaaS · Sales Leaders · Revenue Growth
→
⚙️
Linear
Dev Tools · Engineers · Removes manual work
→
📹
Loom
Consumer App · Remote Teams · Collaboration
→
01
Answer 5 questions
Category, customer, problems, differentiators, stage. First click sets priority.
02
Get your breakdown
Positioning, tagline, enemy, messaging angles, and what makes you weird.
03
Share or download
Copy a shareable link, post to LinkedIn, or download as PDF.
Get your free breakdown
3 free generations per device. Enter your email to save results.
You have used all 3 free runs. Enter your Anthropic API key below to keep going — free to get at console.anthropic.com.
Your startup name
Email — optional, saves your results
Never shared. Used only to save your positioning.
Your first 3 runs are on the house. Additional runs use your own key (~$0.01 each).
Decode My Positioning
0 of 5
Tell us about your startup
Company name and a one-liner if you have one
Company Name
One-line description (optional)
What space are you in?
Pick one primary category
Single select
🏢B2B SaaS
📱Consumer App
⚙️Dev Tools
🛒Marketplace
💰Fintech
🏥Healthcare
🤖AI Infra
✨Creator Tools
🏛️Enterprise
🌐Other
Who feels the pain most?
Select all that apply. First pick = primary customer.
Multi-select, ordered
🚀Founders
📈Sales Leaders
📣Marketing
💻Engineers
⚡Operations
📊Finance
👥HR and People
🙋Consumers
🛠️Developers
🎯Product Managers
What core problems do you solve?
Up to 3. First click = most important.
Up to 3, ranked
⏱Saves time
💸Reduces cost
📈Drives revenue
🤖Removes manual work
🔍Creates clarity
🛡Reduces risk
🤝Collaboration
📦Scales without hiring
🧠Better decisions
How are you genuinely different?
Up to 3. First click = strongest differentiator.
Up to 3, ranked
💣Replaces entire workflow
🪦Makes a role obsolete
🧠Forces behavior change
🤖Fully autonomous
❤️Built for the doer
⚡Hours to seconds
🔌Works on day one
🎯Deep vertical expertise
✨Radically simple
Where are you right now?
Your stage shapes your positioning approach
Single select
🔨Pre-launch
🚀Just launched
🌱Early traction
📈Scaling fast
Decoding your signal...
Building your positioning breakdown. About 15 seconds.
Analyzing space
Mapping customer
Finding enemy
Writing tagline
Building angles
PositioningDecoded
Built by Shivani Tanuja · PM who builds
Tagline
Your enemy
What makes you weird
Generated by PositioningDecoded
Positioning Statement
Your Tagline
Your Enemy
⚔️
Category Play
What Makes You Weird
3 Messaging Angles
First 3 Content Ideas
A Challenge For You
Share your breakdown
Ready-to-post for LinkedIn. This is how other founders find the tool.